take a stand - print & apparel
“Take A Stand” is a first-phase initiative of 96 Elephants—a campaign by the Wildlife Conservation Society. Its mission is to increase awareness on the plight of the African elephant and provoke action in people all over the world to facilitate an end to wildlife trafficking and the ivory trade.
While there were many components to the campaign’s visuals, I assisted primarily with layout for ads, both digital and print, and created campaign materials that included a poster as well as apparel.
On June 19, 2015, such materials were given center stage at Times Square (Manhattan) during a public ivory crush coordinated by the US Fish and Wildlife Service (FWS) in partnership with the State of New York, the Wildlife Conservation Society, U.S. Secretary of the Interior Sally Jewell, and New York State Senator Brad Hoylman. One ton of ivory seized during an undercover operation by FWS, plus other ivory from the New York State Department of Environmental Conservation and the Association of Zoos and Aquariums, was crushed in front of VIPs and the general public to send a global message that the illegal wildlife trade will not be tolerated and that the value of objects created from illegal ivory holds no value compared to the elephant lives sacrificed for such commodities.
Organizations critical in the fight against wildlife crime also participated in the event, including the African Wildlife Foundation, David Sheldrick Wildlife Trust, Humane Society of the United States, International Fund for Animal Welfare, Natural Resources Defense Council and World Wildlife Fund. Actresses Edie Falco and Kristin Davis also took part to educate consumers, in the United States and around the world, and urge them not to buy products made with ivory that could be contributing to the poaching crisis. The event was cover by both national and international news outlets, and images showing attendees with the “Take A Stand” T-shirts and posters can be seen on BBC, The Guardian, Life Science, Mongabay, New York Daily News, The Verge, Vice, among others.